The Research Our Company Does


The daily activity of OC Auto Consultants can be summarized in 3 words, Research, Research and Research.  The product specialists at OC Auto Consultants spend more than 40 hours a week on various automobile websites to gather information and data on more than 350 distinct models of Cars/SUVs/Trucks available in the US market.  The automotive research our consultants perform can be categorized into several major categories:

  • TECHNICAL RESEARCH:  OC Auto Consultants product specialists spend thousands of hours on the automotive websites and publications to perform research and gather data on all technical aspects of automobiles ranging from design to engineering to performance to new technologies.  They continually update themselves with the engineering changes and new technologies incorporated into vehicles as well as the all-new models that enter the US Automotive market. They analyze this research data and maintain it in a very accessible, simple and usable form in the OC Auto Consultants comprehensive Automotive Technical Database.  This computer database not only contains thorough technical specifications and performance data, but also includes a relative comparison of same-class vehicles in every major technical and engineering category.  These technical categories include:
  • Vehicle Body Structure
  • Vehicle Active Safety:  Safety systems that assist the vehicle in avoiding accidents
  • Vehicle Passive Safety:  Safety systems that protect the vehicle occupants once the accident occurs
  • Vehicle Interior Design, Engineering, Ergonomics and Craftsmanship
  • Vehicle NVH:  Noise, Vibration and Harshness generated from wind, road or engine
  • Vehicle packaging, seat comfort and cargo utility
  • Vehicle driving position, outside visibility and ease of entry/exit
  • Vehicle Navigation and electronic systems
  • Vehicle stereo/sound systems
  • Vehicle Heating & Cooling Systems
  • Vehicle Powertrain, Engine and Transmission Performance
  • Vehicle Fuel Economy
  • Vehicle Suspension:  Technical Factors related to vehicle ride comfort and handling
  • Vehicle Steering System
  • Vehicle Braking System
  • Vehicle 4×4 Drivetrain Systems
  • Vehicle Reliability History
  • Vehicle durability and long term dependability
  • AUTOMOBILE TEST-DRIVES:  In addition to spending hours on internet research, OC Auto Consultants product specialists visit new car dealerships on a regular basis and test drive several cars every week in order to perform a hands on engineering evaluation of the 350 distinct models of automobiles available in the US marke
  • INTERNATIONAL AUTO SHOWS:  OC Auto Consultants visit 5 major international auto shows per year that are held in Detroit, Los Angeles, Paris, Geneva and Frankfurt.  Attending these international autoshows gives our consultants a deep insight into the upcoming automobile models that are either going through a comprehensive re-engineering or are all-new models that currently do not exist.   This insight gives our consultants the valuable knowledge and information to consult with our clients on whether it is worthy to wait for an all-new or re-designed model or whether it makes sense for them to purchase the current model and take advantage of the exceptional incentives put on the current model that will undoubtedly be offered by the factory since that model is about to go through a re-design.
  • FINANCIAL RESEARCH & FACTORY SPECIALS:  OC Auto Consultants financial specialists continually update the OC Auto Consultants financial database with data related to the financial incentives and factory specials offered by automakers.  Every single one of the 350 distinct models of automobiles available in the US Market has 4 different categories of factory incentives offered, namely there are 1400 different factory specials available in the US market at any given time.  Furthermore, these factory incentives may vary from State to State and generally change once a month.  Thus, our specialists have to continually monitor these incentives in order to help our clients take advantage of the most lucrative incentives available in the market.



  • CASH REBATES:  The cash that is offered by the factory to the consumer who purchases or leases a vehicle.  By law, the auto dealership is required to transfer 100% of this cash rebate to the consumer.  The cash rebates may or may not be combined with other factory specials such as subsidized leases or low interest finance rates
  • MARKETING SUPPORT:  The cash that is sent from the automakers to dealerships in order to assist the dealerships in selling their vehicles and moving their inventory.  The dealership may transfer 100% or a smaller percentage of this cash to the consumer.  Marketing support cash may or may not be combined with other factory specials such as subsidized leases or low interest finance rates
  • LOW INTEREST FINANCE RATES:  Automakers often offer low interest finance rates as low as 0% on select automobile models.  The terms of these very low finance rates are often very specific, for example if 0% interest rate is offered on a certain model, the maximum term might only be 36 months and if the consumer decides to finance for 60 month, that interest rate might elevate to 1.9% or 2.9%.  Furthermore, the low interest rates offered by automakers generally require above average credit scores and often tier-one credit scores. As a result, the majority of consumers do not qualify for the lowest interest rates offered by automakers.
  • FACTORY-SUBSIDIZED LEASE SPECIALS:  Automakers often offer factory-subsidized lease programs on select vehicles.  These lease programs generally have very specific terms (duration of lease, mileage allowed) and down payment requirements.  At times, these lease programs are so exceptional that the consumers’ total amount of lease payments for the duration of the lease is less than the depreciation of the specific vehicle, thus putting the consumer considerably ahead financially when compared to cash or financing transactions.  Factory subsidized leases often require tier-one credit ratings; however, on select models, tier-two credit ratings might get approved at incrementally higher lease payments and/or higher down payment requirement
  • ECONOMICS & MARKET DYNAMICS RESEARCH:  The incentives for vehicle manufacturers to offer cash discounts or leasing/financing specials are often governed by the general economic principles in the US Automotive market.  Furthermore, the incentives for auto dealers to offer incremental discounts to what manufacturers offer are also dependent on the general economic principles of supply, demand and inventory.  OC Auto Consultants performs considerable research relevant to supply, demand and inventory of all 350 models available in US market.  The insight acquired from this research enables our specialists to evaluate the potential incentives that auto dealers might have in discounting the vehicles in their inventory beyond the discounts offered by manufacturers.  The research performed by OC Auto Consultants is done at a local, state and national level throughout United States.

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